Unique Selling Point Will Help You Stand Out – Episode #007

Dynamic and entertaining - best form of refreshing your course material for the book we are working on Dale Ray & Helen 25 / 07 / 2010

Hi Dale,

Thank you very much for these videos.
I find your ideas very refreshing.
It makes me think more about more oportunities for doing business.
As many other persons sometimes I have had the feeling to write my own book, it´s
quiet common to hear: Oh, you know, write a book takes a lot of time and the return
profit is not worth making such work.. and "bla, bla .."

then you come here and tell us something different, something stimulant:
"you can write your own book"
"you can make money around your particular book"
"open your mind"
"do something for improving yourself"



Great success!

Ismael (Spain)

Thank you for all your valuable insight.
Amanda J. Barke, author of Whispers of the Mind

I have enjoyed this series so far..all really powerful tips and tricks..keep up the good work ! As a hopeful Author myself, I am glad Dale has taken the time to assist us all with the stuff we desperately need to know !

P.L.Harrison
Edmonton Alberta, Canada

This is such a great resource for authors. I am glad I found it.

Hi Dale, thank you so much for all that you have given me up to this point, I really appropriate it. Right now I am working on a fiction novel at the moment, but I'm also putting together poems and quotes right now and I want to publish those in the near future as well too.
Thank you so much for your effort and keep on going, I will be with you all the way. =]

Dear Dale,

I have always wanted to write and have my book published but as I have no experience, I felt completely overwhelmed and this made me take a back seat and I put my typewriter under the bed(it's a old manual model). After listening to your talks I feel like the sun is shining through and I actually believe I CAN do this. As English is my 2nd Language, I am starting a course in English Literature next year to help with writing my book.
I find your episodes relevant, no fuss, in plain and simple steps and motivating.
You are my "link" to the "other side", and I am so gratefull for your unselfish effort to help people like me achieve my goal.
THANK YOU!!!!!!!!!!!!!!!!!!
Kind Regards,
MeChelle Vermeulen
New Zealand

hi dale
would you please comment on troy's question. Iam in a similar situation, working on a book in the form of a 184 days of daily dairy. It is a dairy of my trekking tour of 1500 km in 184 days in the himalayas which i have just completed on 30 sept 09. the book would contain adventure, social, spiritual, temples unknown to the world, intresting sages and people I met and many more topics rich with coloured photographs.
more information about my tour is available on www.itsyourearth.blogspot.com
please do guide me how should i project my book to the international readers.
thanking you soo much for your very very cool videos..

Hi Dale

Very helpful site.

A couple of questions: What if your book has more than one unique selling point -- do you just select one USP or is it better to list them all? And do you tailor your unique selling point to different segments of your audience? For example, my book, Funny English Errors and Insights (see http://www.funny-english-errors.com), to be published in late 2010, has multiple audiences: for school students, the message might be "This is a book designed specifically to help students learn while having fun"; for people looking for a gift, the message might be "This book has been specially formatted, designed, and illustrated so that it is not only a great book but also a great gift (for Mother's Day, Father's Day, Christmas, etc)". Is it better to stick with one message or is it better to send out multiple messages to different audiences?

Hi Dale,

Not only are you teaching about the writing, publishing and selling arenas, you are also a role model for public speaking and presenting. I confirm what I said after episode 001; that you are my mentor in this process.

Thank you and bless you! - Joyce from Canada

I'm diggin' this site. I've been working on a book for years (just like you mentioned in earlier episodes)..so I'm a statistic. :-)

I'm a fan. I look forward to viewing the rest!

So I made it to episode 7 in 4 days! Not bad for a full time student with a job that "requires" over-time. Thanks for these videos Dale, they are really turning over some stones for someone like me. I really like your enthusiasm and confidence in what you are lecturing. I'll let you know when I hit another bench mark.

-Nathan from Illinois

really enjoying these as i told you Dale
sent you a link to the recent publicity we just got so its even more important that I get a book out there

I'm just out of college and just started working on a book. These video podcasts have been so much help. Thanks so much for all of your advice and help.

Chase

Hi Chase, that's great that you have decided to start writing a book. So glad that you have found some great tips. Be sure to check back regularly.

great video about USP. really important