Unique Selling Point Will Help You Stand Out – Episode #007


This episode is all about being unique. Dale talks about the importance of being different and standing out from the crowd. He shares with you the reasons for being unique and why you need a point of difference.

Also don’t forget to leave a comment about the episode or ask a question.

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  • Pajapatheawesome
    okay not as helpful
  • Brian O'Sullivan
    Great stuff.  Cant believe how much great info Dale is freely giving away.  Hope it comes back ten-fold to him.
  • Jane
    Hi, just feel why don't you give the lesson first and then ask for anything else?
  • Tracy Greenlee
    Great video and advise! Just found your site today and am enjoying what you have to offer! My husband is about to launch his trilogy, The Chosen One of Allivar which has 15 prequels! E-books should be available by Oct. 1 with Book One in print available by end of Oct. We are self publishing and BrownBooksSmallPress was very interested once they learned he had the 15 prequels as well!
  • Cathy
    I am completely astonished by your presentations! I have been glued to my computer all morning watching your shows. As a first time, self-published author getting ready to launch my book, I am eternally grateful for your guidance and the fact that you are sharing this information with your viewers. I am now your BIGGEST fan!

    Peace,
    Cathy
  • Rogers Kaleb
    Dale, you should drink coffee every time you speak. You talk much faster and hit eight minutes a lot better.
  • Thanks, I love the DIY touches to your videos. I am just starting to look at them now, and it's a great introduction to the basics. I enjoy seeing my information visually. Thank you for providing this information, it's a great starting point!
  • Juan
    Amazing insight to the world of self publishing! Just finished watching the first seven videos and can't believe how much help this guy is giving away for free! Buy his books!
  • Kristina Aziz
    Thank you for posting these! I'm a first time author with one self published book, and three more manuscripts to get out there!
    Kristina Aziz, Bad Apples
  • David
    Just starting the series and thusfar, find it incredibly helpful. You are taking a seemingly complicated topic and making it much easier to understand.

    Thanks!
  • Treneice
    Thank you for all your hard work- I am a new author and self publisher. I have greatly relied on the information that you provide on this wonderful program. Thank you- a thousand time over.
  • Ray Davis
    Dynamic and entertaining - best form of refreshing your course material for the book we are working on Dale Ray & Helen 25 / 07 / 2010
  • Ismael
    Hi Dale,

    Thank you very much for these videos.
    I find your ideas very refreshing.
    It makes me think more about more oportunities for doing business.
    As many other persons sometimes I have had the feeling to write my own book, it´s
    quiet common to hear: Oh, you know, write a book takes a lot of time and the return
    profit is not worth making such work.. and "bla, bla .."

    then you come here and tell us something different, something stimulant:
    "you can write your own book"
    "you can make money around your particular book"
    "open your mind"
    "do something for improving yourself"



    Great success!

    Ismael (Spain)
  • Mandybarke
    Thank you for all your valuable insight.
    Amanda J. Barke, author of Whispers of the Mind
  • paperstorm
    I have enjoyed this series so far..all really powerful tips and tricks..keep up the good work ! As a hopeful Author myself, I am glad Dale has taken the time to assist us all with the stuff we desperately need to know !

    P.L.Harrison
    Edmonton Alberta, Canada
  • This is such a great resource for authors. I am glad I found it.
  • teamjacob4165
    Hi Dale, thank you so much for all that you have given me up to this point, I really appropriate it. Right now I am working on a fiction novel at the moment, but I'm also putting together poems and quotes right now and I want to publish those in the near future as well too.
    Thank you so much for your effort and keep on going, I will be with you all the way. =]
  • MeChelle
    Dear Dale,

    I have always wanted to write and have my book published but as I have no experience, I felt completely overwhelmed and this made me take a back seat and I put my typewriter under the bed(it's a old manual model). After listening to your talks I feel like the sun is shining through and I actually believe I CAN do this. As English is my 2nd Language, I am starting a course in English Literature next year to help with writing my book.
    I find your episodes relevant, no fuss, in plain and simple steps and motivating.
    You are my "link" to the "other side", and I am so gratefull for your unselfish effort to help people like me achieve my goal.
    THANK YOU!!!!!!!!!!!!!!!!!!
    Kind Regards,
    MeChelle Vermeulen
    New Zealand
  • dhiraj_kulkarni
    hi dale
    would you please comment on troy's question. Iam in a similar situation, working on a book in the form of a 184 days of daily dairy. It is a dairy of my trekking tour of 1500 km in 184 days in the himalayas which i have just completed on 30 sept 09. the book would contain adventure, social, spiritual, temples unknown to the world, intresting sages and people I met and many more topics rich with coloured photographs.
    more information about my tour is available on www.itsyourearth.blogspot.com
    please do guide me how should i project my book to the international readers.
    thanking you soo much for your very very cool videos..
  • Hi Dale

    Very helpful site.

    A couple of questions: What if your book has more than one unique selling point -- do you just select one USP or is it better to list them all? And do you tailor your unique selling point to different segments of your audience? For example, my book, Funny English Errors and Insights (see http://www.funny-english-error...), to be published in late 2010, has multiple audiences: for school students, the message might be "This is a book designed specifically to help students learn while having fun"; for people looking for a gift, the message might be "This book has been specially formatted, designed, and illustrated so that it is not only a great book but also a great gift (for Mother's Day, Father's Day, Christmas, etc)". Is it better to stick with one message or is it better to send out multiple messages to different audiences?
  • JoyceMah
    Hi Dale,

    Not only are you teaching about the writing, publishing and selling arenas, you are also a role model for public speaking and presenting. I confirm what I said after episode 001; that you are my mentor in this process.

    Thank you and bless you! - Joyce from Canada
  • joshuahernandez
    I'm diggin' this site. I've been working on a book for years (just like you mentioned in earlier episodes)..so I'm a statistic. :-)

    I'm a fan. I look forward to viewing the rest!
  • vghnnthn
    So I made it to episode 7 in 4 days! Not bad for a full time student with a job that "requires" over-time. Thanks for these videos Dale, they are really turning over some stones for someone like me. I really like your enthusiasm and confidence in what you are lecturing. I'll let you know when I hit another bench mark.

    -Nathan from Illinois
  • really enjoying these as i told you Dale
    sent you a link to the recent publicity we just got so its even more important that I get a book out there
  • Chase
    I'm just out of college and just started working on a book. These video podcasts have been so much help. Thanks so much for all of your advice and help.

    Chase
  • Hi Chase, that's great that you have decided to start writing a book. So glad that you have found some great tips. Be sure to check back regularly.
  • great video about USP. really important
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